ESL Steel Limited, Vedanta Group company, starts its foray into National Retail Steel Sales from Bihar with TMT Bars

PATNA: ESL Steel Limited, a Vedanta Group company and a key national steel player, today announced its foray into the national retail sales segment with the introduction of its V-XEGA brand TMT bar superior steel products. The retail footprint of the best-in-class, V-XEGA TMT bars from ESL Steel Limited while starting in Bihar, will continue to expand across all major geographies in the nation in a phased manner through FY24 and FY25.

Commenting on this milestone for the company, Ashit Patni, Chief Marketing Officer, ESL Steel Limited said, “V-XEGA’s launch for consumers signifies the brand’s commitment to providing quality materials for construction needs. With V-XEGA TMT bar’s superior quality and easy availability to consumers, the path to superior construction will open up. This launch emphasizes ESL Steel Limited’s commitment that, together, we can build a brighter and more prosperous future. Team received great response at Patna, Arrah and Buxar district with dealer event and launches, and company aims of onboarding more than 150 dealers in the state of Bihar alone in FY24 to achieve the set milestone.”

To mark its grand entry into the retail segment, the company invited select consumers and important stakeholders to mark its entry into the National Retail Sales segment. Along with the V-XEGA TMT Bars, ESL Steel also manufactures other products like Wire Rods and DI Pipes from its state-of-the-art Integrated Steel Plant at Siyaljori, Bokaro

On a mission to set new global benchmarks and excellence in steel production with the use of leading-edge technology, digitalisation and innovation, ESL Steel Limited has partnered with leading international brands to bring expertise and solutions to its customers. ESL Steel Limited’s entry into the National Retail Sales segment will provide a greater and more efficient access to key products for customers while also building mutually beneficial long-lasting partnerships with key stakeholders.

As it continues along its retail journey, ESL Steel Limited will look to interact with and build relationships with dealers, engineers, and other important stakeholders for the V-XEGA TMT steel bars across the length and breadth of Bihar and other key geographies in the near to medium term sustainable future.