Tourism Thrives in Bihar: ‘Mithila Haat’ Attracts One Lakh Visitors on New Year’s Day

MADHUBANI – The Mithila Haat in Araria Sangram in Jhanjharpur block, constructed by the Water Resources Department under the Bihar Government, witnessed an unprecedented surge in tourist footfall, surpassing its designed capacity on the first day of the New Year.

Sanjay Kumar Jha, the Minister of Water Resources and Information and Public Relations Department of the Bihar Government, took to social media to express joy over the immense success of the initiative.

The Mithila Haat, designed to accommodate approximately three thousand tourists simultaneously, welcomed a staggering one lakh tourists on the inaugural day of the New Year. Minister Sanjay Kumar Jha extended gratitude to the police and administration for their collaborative efforts in managing the unexpected crowd.

In a social media post, Minister Jha explained that due to the overwhelming turnout, the sale of entry tickets had to be halted, leading to disappointment for some visitors who had to return without experiencing the vibrant marketplace. Expressing regret for any inconvenience caused, he assured that measures are being taken to implement an online ticketing system for “Mithila Haat” to streamline the entry process and avoid such situations in the future.

Acknowledging the tremendous support and enthusiasm of the visitors, Minister Jha emphasized the need to expand the concept of ‘Mithila Haat’ to various districts within the Mithila region. He believes that every district in Mithila holds significant potential for the conservation and promotion of its rich art and culture. Seeking public opinion on this proposal, Minister Jha aims to foster the success of such initiatives across the Mithila region.

Highlighting the positive impact of “Mithila Haat,” Minister Sanjay Kumar Jha mentioned that it has generated direct employment opportunities for over 250 individuals. Additionally, it has provided a market and indirect employment for artists involved in art, culture, and handicrafts from Mithila, along with benefiting those associated with the transport business.

In conclusion, Minister Jha emphasized that “Mithila Haat” has not only opened new avenues for the preservation and promotion of Mithila’s unique art and culture but has also contributed to the overall development of tourism in the region.

'मिथिला हाट' ने #मिथिला में विकास की एक नई राह दिखाई है।

अररिया संग्राम, झंझारपुर में @WRD_Bihar द्वारा निर्मित #मिथिला_हाट की क्षमता एक साथ करीब तीन हजार पर्यटकों को संभालने की ही है, लकिन नये साल के पहले दिन कल करीब एक लाख पर्यटक यहां पहुंच गये! इससे उत्पन्न हुई अप्रत्याशित… pic.twitter.com/5nETonWpeV

— Sanjay Kumar Jha (@SanjayJhaBihar) January 2, 2024