Bihar: Silao’s GI-Tagged Khaja to Be Exported Globally via India Post
Nalanda: The traditional sweet treat Khaja of Silao, a culinary gem from Nalanda, Bihar, is all set to make its official debut on the global stage. In a landmark move, the Government of India has granted permission to export the GI-tagged sweet through the Indian Postal Service, opening up avenues for regular overseas delivery to 10 major countries.
This sweet development was announced at the ‘International Buyer-Seller Conference 2025 of GI Tagged Bihari Cuisine’, held at Gyan Bhavan in Patna. The event saw enthusiastic participation from international buyers representing Australia, Dubai, Canada, Singapore, London, America, Russia, and Africa, many of whom expressed strong interest in importing Silao’s Khaja.
From Local Delight to Global Luxury
Long loved for its crisp layers, flaky texture, and rich taste, Silao’s Khaja has earned its Geographical Indication (GI) tag due to its unique preparation and deep cultural roots. Now, it is poised to become a premium export product, with prices varying by country based on demand and logistics.
“Only Khaja made from pure ghee and jaggery will be exported to maintain its authentic taste and superior quality,” said Sanjeev Kumar Gupta, a leading Khaja manufacturer from Silao.
Country-wise Export Pricing:
- ₹6,500/kg – Canada and Africa
- ₹5,100/kg – London and Australia
- ₹4,500/kg – Dubai
So far, exports were limited to online individual orders, with deliveries to countries like the US, Canada, UK, Africa, Dubai, and Australia. But with formal postal clearance, Khaja producers can now explore bulk shipping, formal trade links, and regular retail distribution abroad.
National Leaders Laud the Move
Union Food Processing Industries Minister Chirag Paswan and Bihar Deputy Chief Minister Vijay Kumar Sinha hailed the announcement as a significant milestone for Bihar’s traditional food industry. “Silao’s Khaja getting a place on the international platform shows the power of our indigenous products and the growing demand for authentic Indian cuisine abroad,” said Sinha.
Bihari Cuisine on the Global Map
The international conference focused on promoting GI-tagged Bihari dishes — from Madhubani Makhana to Bhagalpuri Zardalu Mango — but it was Khaja that stole the show with its growing global fan base.
Organizers highlighted the potential of local entrepreneurs to boost rural economies through food exports, with proper branding and support.
With logistics now streamlined via the postal network, and international buyers queuing up, Silao’s Khaja is not just a sweet — it’s Bihar’s newest global ambassador.
