Patna: The Bhojpuri film industry has a new party anthem for 2024, with the release of “Kamariya Lollipop,” a dance number from the film Rajaram, starring popular actors Khesari Lal Yadav and Namrata Malla. Since its debut, the song has taken social media by storm, rapidly climbing the charts on streaming platforms and captivating audiences with its infectious energy.
Released on the Saregama Hum Bhojpuri YouTube channel, “Kamariya Lollipop” has become a fan favourite, thanks to the energetic vocals of Yadav and singer Shilpi Raj. The upbeat track is being hailed as the biggest dance number of the year, quickly earning a reputation as the party anthem for 2024.
In addition to Yadav’s charismatic presence, Namrata Malla’s performance has been widely praised. Known for her captivating dance moves, Malla brings her signature flair to the video, complementing Yadav’s dynamic energy. Their chemistry in the song has been a hit with viewers, adding to the appeal of the high-octane track.
Visually and musically, “Kamariya Lollipop” boasts high production values. Directed by Suraj Katoch, with choreography by Geeta Tamta, the song showcases vibrant, polished cinematography and intricate dance routines that have resonated particularly well with younger audiences. The music, composed by Vinay Vinayak with lyrics by Prakash Barud, blends traditional Bhojpuri rhythms with modern beats, creating a track that feels fresh yet familiar.
The film Rajaram, produced under the banner of Technician Film Factory, was released on November 7 and has already generated significant excitement. Directed by Parag Patil and produced by RR Prince alongside Patil, the film is expected to be a major hit.
Speaking about the song, Patil said: “We’ve created ‘Kamariya Lollipop’ to give audiences a larger-than-life visual experience. Khesari Lal Yadav and Namrata Malla’s performances make the song truly special, and we’re confident it will become the definitive party anthem of the year.”
Yadav echoed the sentiment, noting that the track, along with the rest of the film’s music, has been crafted with the utmost care. “Each song in Rajaram has its own flavour, from ‘Chumma Chumma’ to the title track, but ‘Kamariya Lollipop’ stands out for its fun, upbeat vibe. It’s been made with the latest production techniques, and I’m sure audiences will love it.”
“Kamariya Lollipop” is available for streaming across major platforms and continues to rack up views and downloads, cementing its place as a Bhojpuri hit as the year draws to a close.
