Patna: With the Bihar Assembly elections entering high gear, the National Democratic Alliance (NDA) has rolled out a coordinated campaign strategy centred on Chief Minister Nitish Kumar, projecting him as the alliance’s face of governance and development.
At the Janata Dal (United) headquarters in Patna, new posters featuring Nitish Kumar alongside Prime Minister Narendra Modi were unveiled this week, carrying the slogan, “The NDA government is ours, that’s why Bihar is progressing.” The posters, displayed prominently outside the JD (U) office, signal renewed coordination between the JD (U) and the BJP, just days before the first phase of voting on November 6, which will cover 121 constituencies across 18 districts.
The updated visuals mark a strategic shift after prolonged wrangling over seat-sharing and ticket distribution within both the NDA and the Grand Alliance (Mahagathbandhan). With those disputes largely settled, parties have now turned their full attention to voter outreach and campaign optics.
The new JD (U) campaign highlights Nitish Kumar’s flagship welfare measures, including Rs 10,000 assistance to women, 125 units of free electricity, and an increase in the social security pension from Rs 400 to Rs 1,100 per month — schemes aimed at reinforcing the government’s development narrative.
Senior BJP leaders have echoed the message in their speeches, repeatedly asserting that the 2025 Assembly election is being fought under Nitish Kumar’s leadership. Posters and campaign materials across Patna and other districts prominently display both Nitish and Modi — a deliberate effort to portray the “double-engine government” as the driver of Bihar’s progress.
A senior JD (U) functionary said, “The alliance is united and confident. The poster campaign reflects our message — that Bihar’s development and stability are only possible under Nitish Kumar’s leadership.”
At the JD (U) office, a dedicated team of campaign managers is now leveraging social media and AI-driven outreach, ensuring the new visuals and slogans dominate the digital space.
Nitish Kumar, who has often used poster campaigns as political signalling tools, appears to be reaffirming his stature within the NDA ahead of the polls. Analysts see this as a calculated move to consolidate the JD (U)’s base while reinforcing cohesion within the alliance.
The BJP, too, has thrown its full weight behind the campaign. Both Prime Minister Narendra Modi and Union Home Minister Amit Shah are leading the NDA’s high-voltage rallies across Bihar, emphasising unity and continuity.
As the state braces for its first round of voting, the NDA’s message is clear — Bihar’s development story, they argue, began with Nitish and Modi, and only a continuation of their partnership can sustain it.
