Bhagalpur: In Bhagalpur, a group of women has responded with an alternative rooted in nature. Using marigold flowers and beetroot, they are producing what they describe as “safe gulal” – a chemical-free powder designed to protect both skin and livelihoods. The initiative, led by local entrepreneur Priya Soni, has gathered momentum in the run-up to the festival.
Working in small groups, the women dry and grind palash and marigold petals, blending them with beetroot, turmeric and spinach to create vibrant hues. The powders, they say, contain no synthetic additives. “Cheap, bright colours sold in markets often cause skin infections and allergies,” Soni said. “We are using only natural ingredients. People are becoming more aware, and the demand for natural gulal is increasing. It is also creating employment for women.”
Beyond addressing health concerns, the project has opened up a new source of income. As orders rise locally, participants say they are gaining financial independence through collective production and sales. In a region where employment opportunities for women can be limited, the seasonal demand around Holi has provided a timely boost.
The group has also introduced aromatherapy-based gulal infused with natural fragrances such as rose, lavender, sandalwood and kewda. According to Soni, the powders are formulated with children and elderly people in mind, aiming to offer a milder sensory experience. “It gives a feeling of calmness and freshness,” she said, adding that the ingredients are safe even if accidentally ingested in small amounts.
For the women behind the initiative, however, the message extends beyond skincare. This year in Bhagalpur, Holi is not only about colour, but also about sustainability, awareness and economic self-reliance – a celebration shaped as much by flowers and fields as by tradition.
