Patna: The Bihar government’s newly launched “Brand Bihar” initiative moved into its public engagement phase on Thursday, just a day after its official announcement, with entrepreneur and YourStory founder Shradha Sharma inviting citizens to contribute ideas and participate in the campaign.
The initiative, launched under the direction of Chief Minister Samrat Chaudhary, is being coordinated under the leadership of Bihar Chief Secretary Pratyaya Amrit.
Pratyaya Amrit and Shardha Sharma met the chief minister in Patna to discuss the next phase of the programme, which aims to reshape Bihar’s public image and strengthen the state’s positioning as a destination for investment, innovation and entrepreneurship.
Public Invited To Participate In ‘Brand Bihar’
Following the meeting, Sharma shared photographs on social media and appealed to people to submit:
- Ideas
- Suggestions
- Strategic advice
- Participation proposals
for the initiative.
She also released a Google Form link through which individuals can actively engage with the “Brand Bihar” campaign and contribute to its outreach and development efforts.
In her social media post, Sharma described Bihar as “not merely a state” but “an emotion, identity, history and collective aspiration”.
She said contributing to the initiative was “a matter of honour and pride”.
Every Bihari cares deeply about Brand Bihar, because Bihar is not just a state, it’s an emotion, it is our identity, our history, and our collective aspiration. It is truly an honour and privilege to contribute to this journey of shaping and strengthening Brand Bihar.
I am… pic.twitter.com/dB66oggQtz
— Shradha Sharma (@SharmaShradha) May 21, 2026
Government Aims To Build Unified Bihar Narrative
Officials described “Brand Bihar” as a coordinated state-level branding and communication initiative intended to align publicity and outreach efforts across government departments.
According to the government, the programme seeks to:
- Strengthen Bihar’s public identity
- Improve perception of the state nationally and globally
- Promote Bihar as an investment-friendly destination
- Highlight development and governance initiatives
- Encourage entrepreneurship and innovation
- Generate employment opportunities within the state
The initiative also aims to showcase Bihar’s transformation through documented examples of development, infrastructure projects and institutional reforms carried out during the NDA government’s tenure.
Focus On Investment And Start-Up Ecosystem
Officials said the campaign would particularly focus on attracting investment across sectors including:
- Traditional industries
- Manufacturing
- Start-ups
- Innovation and technology
- Entrepreneurship ecosystems
The government hopes the initiative will help create stronger industrial and innovation hubs within Bihar while encouraging employment generation inside the state.
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Bihar Government Launches ‘Brand Bihar’ Initiative to Recast State’s Image and Attract Investment
Shradha Sharma Chosen As Key Collaborator
Sharma, who hails from Patna, has been selected by the Bihar government to support the initiative.
Apart from founding YourStory, Sharma has also been associated with:
- The National Start-up Advisory Council
- The central government’s Start-up India initiative
Officials said her experience in entrepreneurship, start-up ecosystems and digital storytelling would help strengthen the state’s branding and communication strategy.
Early Momentum For New State Branding Campaign
The quick rollout of outreach activities indicates the state government’s intention to move rapidly on the initiative after its formal launch on Wednesday.
Officials said the campaign envisions long-term collaboration between the government, entrepreneurs, institutions, startups, professionals and citizens to shape a new narrative around Bihar’s growth, investment potential and social transformation.
