Patna: The Department of Communicative English and Media Studies at Patna Women’s College, an autonomous institution, organized an insightful and interactive session titled “Creating Effective Media Campaigns for Menstrual Health.” The session was led by Surbhi Kumari, the Gender and Communication Lead at SumArth.
The workshop began with an introduction to media campaigns and their objectives, focusing on menstrual health awareness, engagement, advocacy, and action. Surbhi Kumari debunked common myths surrounding menstruation and shared insights from her first media campaign, “My First Period: Story of Beginning.” She discussed the challenges faced by women in various villages across Bihar, where many still resort to using mud, ashes, and sand instead of sanitary pads.
Kumari explained the significance of the name SumArth, with “Sum” denoting addition and “Arth” meaning money. She highlighted her extensive experience, having conducted over 200 workshops across Bihar to raise awareness about menstrual health. She also emphasized the importance of involving boys in the conversation to find more effective solutions.
The session was highly interactive, featuring a lively question-and-answer round. The event concluded with a vote of thanks delivered by Ananya.
The session was conducted under the guidance of Dr. Tauseef Hassan, Head of the Department of Communicative English and Media Studies, along with Assistant Professors Runa, Frank Krishner, and Amitabh Ranjan.
