Patna: As Bihar gears up for its assembly elections, the state’s political battlefield has expanded far beyond rallies and roadshows to the realm of Facebook feeds and AI-generated videos. From the ruling NDA to the opposition Mahagathbandhan and Prashant Kishor’s fledgling Jan Suraaj, every party is vying for dominance on social media platforms.
Data shows Jan Suraaj has become a surprising digital force, commanding 21 lakh followers on Facebook and two lakh on X. The Rashtriya Janata Dal (RJD), once seen as a digital laggard, now leads overall with 24 lakh combined followers. BJP Bihar follows with 18 lakh across both platforms, while JD(U) trails with around 12 lakh.
Each party is deploying artificial intelligence to sharpen its messaging. The BJP has flooded feeds with AI-crafted videos contrasting the “jungle raj” era with current development, alongside clips of Narendra Modi and Amit Shah’s rallies. JD(U) has adopted a similar strategy, posting AI-powered reels to highlight Nitish Kumar’s 20 years in office, while also targeting Lalu Prasad and Tejashwi Prasad Yadav.
The RJD’s content focuses heavily on Tejashwi, with unemployment its primary attack line. AI-edited videos juxtapose old clips of rival leaders with present-day contradictions. Bihar Congress, however, is the most prolific, averaging over 50 posts a day — largely centred on Rahul Gandhi’s Voter Adhikar Yatra and allegations of paper leaks and electoral fraud.
Meanwhile, Jan Suraaj’s pages are almost entirely built around Kishor himself. His speeches, padyatras and issue-based comparisons with Nitish, Modi and Tejashwi dominate its 15-20 daily posts, helping the strategist-turned-politician carve out an online identity distinct from the big alliances.
The rise of AI in Bihar’s digital campaigning underscores a wider shift in Indian politics, where algorithm-driven content may now rival boots on the ground in deciding the battle for votes.
