Patna: Diwali is being celebrated with great enthusiasm across Bihar, illuminating both homes and markets. According to official estimates, the festival has sparked business activity worth between ₹2,200 crore and ₹3,000 crore this year, with a strong shift toward locally made products under the “Vocal for Local” campaign.
As per the Bihar government’s household report, there are about 2.8 crore (28 million) households in the state, of which roughly 15–17 percent are Muslim. Consequently, Diwali festivities were observed in nearly 2.3 crore Hindu households, while many Muslim traders and artisans actively participated in the seasonal economy through manufacturing and sales of lamps, sweets, idols, and decorative items.
₹115 crore spent on diyas, candles, and oil
The Chamber of Commerce estimates that 2.3 crore families spent an average of ₹50 on items such as lamps, candles, wicks, and oil — resulting in an overall expenditure of around ₹115 crore. Similarly, households also purchased new idols of Lord Ganesh and Goddess Lakshmi, with each pair priced around ₹50. The total spending on idols is also estimated to be ₹115 crore.
Firecrackers and sweets dominate Diwali spending
The largest household expenditure came from the purchase of firecrackers and sweets. Around 1.5 crore households are estimated to have spent an average of ₹500 on firecrackers, generating business worth ₹750 crore. Additionally, sweet shops across the state reported robust sales, with nearly ₹575 crore spent on traditional Diwali delicacies, assuming an average purchase of ₹250 per household.
Bihar illuminated with ₹150 crore worth of LED lights
In addition to traditional earthen diyas, LED and decorative lights brightened up homes and streets. About 1.5 crore households purchased electric chandeliers and LED strings, with an average spend of ₹100 per home — leading to a total outlay of approximately ₹150 crore.
Shift from Chinese products to local markets
Traders noted a significant decline in the demand for Chinese-made items, with more people opting for locally made lamps, idols, and decorations. The growing preference for indigenous products has benefited small-scale artisans and local markets, reflecting the success of the government’s “Vocal for Local” initiative during the festive season.
With its blend of tradition, local craftsmanship, and growing consumer confidence, Diwali in Bihar this year has not only lit up homes but also strengthened the state’s festive economy.
