Patna: The Food Safety and Standards Authority of India (FSSAI) has issued notices to eight food companies over the use of allegedly misleading brand names, taglines and product claims that could create a false impression among consumers regarding the health benefits of their products.
The food safety regulator said certain marketing practices adopted by the companies may not comply with provisions of the Food Safety and Standards Act, 2006. The action follows scrutiny of product labels, promotional content and branding that use terms such as “Healthy”, “Zero Maida” and other health-related claims.
According to FSSAI, food packaging and advertisements should not mislead consumers or suggest health benefits that are not supported by evidence.
Eight Companies Receive Notices
The companies that have received notices include Emami Healthy & Tasty, Health Aid, TruVy, The Healthy Factory, Healthy Master, Healthy Choice, Plan B and Newherbs.
FSSAI said the companies have been asked to explain their branding and product claims. The regulator also shared details of the action through its official social media channels.
Concern Over Use of ‘Healthy’ Terminology
The regulator’s primary concern relates to the use of words and phrases that may imply a product is healthier or superior without adequate scientific substantiation.
FSSAI noted that simply using the term “Healthy” in a brand name, tagline or product description does not automatically qualify a food item as health-promoting. Under food safety regulations, all claims made by companies must be accurate, verifiable and backed by appropriate evidence.
The authority said misleading health claims can influence consumer purchasing decisions and therefore require strict regulatory oversight.
Emami Brand Under Scrutiny
Among the brands that have come under the scanner is Emami Healthy & Tasty, the cooking oil business of the Emami Group.
FSSAI has questioned whether the brand name could lead consumers to believe that the product is healthier than competing cooking oils available in the market.
The regulator has sought clarification from the company regarding the basis of such branding.
Questions Over Vegan Claims
FSSAI has also raised concerns regarding products marketed by Plan B as “plant-based vegan”.
According to the regulator, the company’s existing licence does not include approval for vegan food endorsement. The authority has therefore sought an explanation regarding the use of vegan-related claims in product marketing.
‘Zero Maida’ and Snack Claims Examined
The Healthy Factory has received notices over products marketed as “Zero Maida Whole Wheat Bread” and “Zero Maida Pizza Base”.
FSSAI said the composition of these products may not fully support the “Zero Maida” claim, potentially leading to consumer confusion.
Similarly, products sold by TruVy, including Healthy Mix Veggie Chips, Healthy Ragi Chips and Healthy Moong Dal Chips, have also come under scrutiny.
The regulator reiterated that the use of the word “Healthy” alone cannot be considered proof of a product’s nutritional or health benefits.
Other Brands Also Questioned
FSSAI has further questioned Newherbs’ “True Vitamin” branding along with certain taglines and promotional claims used by Healthy Master and Healthy Choice.
The authority said some of the terms being used are not clearly defined under existing food regulations and may create misconceptions among consumers.
Next Steps
All eight companies have been directed to submit their responses to the notices.
FSSAI said it will examine the explanations and supporting documents provided by the companies before deciding on further regulatory action.
